We have recently been evaluating our routes to market in the UK, and in particular how we can most effectively:
- protect the image and position of the G7th brand;
- discourage the sale of counterfeit products;
- ensure excellent pre- and post- sales services to musicians; and,
- ensure that all our retailers are encouraged to build and maintain direct relationships with musicians who purchase G7th products.
To achieve these goals, we have decided to trial a new restriction on the use of specified Online Marketplaces, which will be applicable to all our UK resellers. This new Policy Statement will be effective from 1st April 2025 so as to provide sufficient time to adapt and implement the change.
Accordingly, from 1st April we expect that all of our UK retailers will refrain from making any sales of G7th products on Amazon Marketplace (i.e. amazon.co.uk and any other Amazon domains).
If resellers wish to make sales via any Online Marketplaces other than Amazon Marketplace from 1st April 2025 onwards, please contact us and we will consider whether this may be permissible on a case-by-case basis. For example, in principle we would be open-minded about the possibility of permitting sales via an Online Marketplace(s) that has a specific focus and specialism in the music sector. However, absent our express written permission following this process, sales via other Online Marketplaces are also not permitted.
Retailers who are not complying with this Policy Statement from 1st April 2025 onwards should not expect to be able to continue to place orders with G7th beyond that date, nor with any of our authorised distribution partners who have also been made aware of this Policy Statement and change from 1st April.
For the avoidance of doubt, of course all retailers remain free to sell G7th products via their own online and physical stores. This Policy Statement applies to Online Marketplace sales only. Similarly, resale pricing remains at each retailer's sole discretion in all settings.
We will keep the impacts of this Policy Statement under review for the next 12 months. If we believe that it is delivering positive benefits to the G7th brand, to our network of trusted retailers and, ultimately, to the musicians who choose to purchase G7th products, we may maintain the Policy Statement for a further period of time.
